Take Cover
This year Electronic Arts gave fans the opportunity to vote for the cover athlete on NHL 13. After more than 25 million votes, Claude Giroux of the Philadelphia Flyers was chosen as the winner and became the cover athlete for the ice hockey game. A similar process by THQ had earlier taken place for UFC Undisputed 3, with Anderson Silva winning out as its cover athlete. It seems that this method of selection is another good way for fans to interact with the game before its launch, as well as create more promotion.
